Tag: SXSW

  • Big In a Texas

    Once upon a time, being big in Japan meant you’d failed in America but succeeded in myth. These days, we’ve moved the mirage inland. Now it’s Texas — the South Capital of Soft Capital — where every hustler, coder, and half-famous band gathers to pretend they’re building something that matters. I wasn’t looking forward to…

  • SXSW and the Military-Industrial Roach Motel

    They bug you with sponsorships, man. Like a roach motel for your soul. Take Raytheon bread, they say, it’ll get you in the door. But the door just clicks shut behind you. You’re trapped, see? Stuck shilling for the very machine you thought you were subverting. They hooked me, man. Raytheon, with their cold chrome…