The Bronze Age Collapse of 1200 BC remains a major mystery in human history. Many theories have been proposed to explain this event, which led to the collapse of several major civilizations across the Mediterranean and Near East. One intriguing possibility is that this collapse occurred because the mental architecture of the time was based on an imaginary framework that could not sustain itself.

If we imagine a scenario in which the priests of Marduk, a powerful Mesopotamian deity, were perpetrating a fraud on their followers, it becomes easy to see how this imaginary framework could have contributed to the collapse. If the people of the time were going through the motions of religious worship and other cultural practices, knowing that they were based on a fraudulent foundation, it is easy to see how this could lead to a breakdown of social cohesion and trust.

As the truth of the fraud perpetrated by the priests of Marduk became more widely known, it would have led to a loss of faith in the institutions and structures that had been built on this foundation. People would have become disillusioned with the ruling classes and with each other, leading to a breakdown in social order.

The collapse of the Bronze Age civilizations could then be seen as a result of this loss of faith and breakdown in social order. The people of the time may have simply lost the will to continue living under these conditions, leading to a collapse of the complex societies that had been built over centuries.

If this theory is correct, it raises important questions about the role of imaginary frameworks in human society. We often take for granted the cultural and social structures that surround us, assuming that they are based on a solid foundation of truth and reason. However, if these frameworks are based on imaginary or fraudulent foundations, they may not be sustainable over the long term.

As we look at the world today, we can see many examples of imaginary frameworks that are still sustained by belief rather than evidence or reason. From political ideologies to religious dogmas, these frameworks can have a powerful influence on our society and our individual lives. The collapse of the Bronze Age civilizations reminds us that we must be vigilant in questioning the foundations of these frameworks, and in ensuring that they are based on truth and reason rather than on faith or deception.

In conclusion, the collapse of the Bronze Age civilizations may have been caused by an imaginary framework sustained by the fraudulent practices of the priests of Marduk. This raises important questions about the role of imaginary frameworks in human society, and reminds us of the need to question the foundations of the cultural and social structures that surround us today. By doing so, we can help to ensure that our society is built on a solid foundation of truth and reason, rather than on faith or deception.

This concept is not too different from the idea of a corporation or a country. Both are based on an aggregate narrative that shapes our beliefs and influences our actions. We conduct our lives around the ideas of America, capitalism, or other concepts that are part of our bicameral mind. But what if we were to realize that these ideas are not based on reality, and that they are sustaining an imaginary framework?

The implications of this idea are vast and complex. If we were to accept that our mental architecture is based on an imaginary framework, we would need to question everything we believe in. We would need to create new narratives that are based on reality and that can sustain our societies without relying on myths and lies.

But this is easier said than done. Our mental architecture is deeply ingrained in our minds and our societies. It is difficult to break free from the narratives that have been passed down through generations. We need to be willing to let go of the old ways and embrace new ideas and concepts that are based on truth and authenticity.

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The wellness industry has been hailed as a force for good in the modern world, offering people the opportunity to improve their physical and mental health through a range of products and services. However, the second act of the wellness economy has revealed that much of what was presented in Act I as a positive force for change was actually just another manifestation of overamped neoliberalism, with many individuals using the industry as a means to climb the social ladder rather than to promote genuine wellness.

In Act I, the wellness industry was presented as a movement that sought to promote holistic health and wellbeing, with a focus on practices such as yoga, meditation, and natural remedies. It was marketed as a way for people to take control of their own health and happiness, and as a response to the stresses and strains of modern life.

However, as the industry has grown and become more mainstream, it has become clear that many of those who embraced it were more interested in using it as a means to advance their own social and economic status. They saw the wellness industry as a way to gain entry into the world of the 1%, a way to network and meet influential people, and a way to signal their own status and wealth to others.

This has led to a situation where much of what is presented as wellness is actually just a form of consumerism, with individuals buying products and services that promise to improve their health and wellbeing but which are often ineffective or even harmful. The wellness industry has become a playground for the rich and privileged, with many of its practitioners more interested in promoting their own brand than in genuinely helping people to improve their lives.

Furthermore, there is a growing sense that many of those who embraced the wellness industry in Act I were simply confused about what it actually represented. They saw it as a way to promote individualism and self-reliance, without fully understanding the underlying social and political factors that contribute to poor health and wellbeing.

In some cases, this confusion has led to the promotion of ideas that are actually harmful, such as the belief that overpopulation is the root cause of many of the world’s problems. This Malthusian approach to wellness is at odds with the Deleuzian vision of the world, which emphasizes the interconnectedness of all things and the need for collective action to address societal challenges.

In conclusion, the Act II of the wellness economy has revealed that much of what was presented in Act I as a positive force for change was actually just another form of neoliberalism, with individuals using the industry to advance their own social and economic status rather than to promote genuine wellness. As we move forward, it is important to recognize these underlying dynamics and to work towards a more holistic and collective vision of health and wellbeing that is rooted in social justice and community empowerment.

It seems that every movie is a remake of something that was better when it was first released in a foreign language, as a 60s Tv show or even as a comic book. You can’t always get what you need but if you try You get what you want. Anxiety in place of fulfilment. An addictive cycle of craving and malaise. No sooner has one experience begun that buyers remorse creeps in.

The quote “a copy of a copy of a copy” refers to a situation where a document or object has been replicated multiple times, with each subsequent version being based on the previous one, resulting in a loss of fidelity or accuracy.

We are the new serfs to the IP Kings in this iteration. Trust the crowd and the big n that removes the risks of creativity. We can only focus on one thing at the time and that there is a contest every quarter of a second as to which object gets our attention. Enter the franchise purposely designed to be hyper rewarding in such a way that they surpass the reward properties of foreign movies or books. Fast food provides a v strong reward with each swallow.

In this context, each copy is a reproduction of the previous copy, which means that the original may have been lost or altered in some way. As each new copy is made, errors or variations may be introduced, resulting in a product that is increasingly different from the original.

Franchises are designed to provide a large number of generally small rewards/Easter eggs driven by neuromodulators such as dopamine and serotonin. Rinse and repeat our subconscious associates reboots and remakes with rewards. So whenever we see hear or feel or think about a remake our subconscious remembers the potential for rewards so it is much more likely to be selected for attention.

This concept is often used to describe the degradation of information or quality over time, particularly when it comes to analog media like photographs, cassette tapes, or VHS tapes. Each subsequent copy of the original becomes a little less clear, a little less vibrant, and a little less accurate than the one before it.

As a result we’re being programmed to expect a very unnatural state of time compared to the one our ancestors had. The problem is that consumer demand remains static. There’s only so much streaming or multiplex you can enjoy and as saturation increases the big results are going to a proportionally smaller number. Only one product can mantain value as everything else is devalued. Advertising.

The statement “only one product can maintain value as everything else is devalued” refers to the idea that in a market economy where goods and services are constantly being produced and consumed, the value of most products tends to decrease over time. However, advertising is the one product that can maintain its value because it has the ability to shape consumer behavior and create demand for products.

In other words, while physical products may lose value as they become outdated or are replaced by newer models, advertising has the power to influence consumer perception and convince them that a product is still valuable and relevant.

For example, consider a smartphone that is released today. Over time, as newer and more advanced models are released, the value of this phone will decrease as it becomes outdated. However, if the company invests in advertising that highlights the phone’s unique features and benefits, it may be able to maintain or even increase its value in the eyes of consumers.

Similarly, think of a fast-food chain that introduces a new menu item. Initially, the item may be popular and in demand, but over time, as customers try it and move on to other options, the value of the item may decrease. However, through effective advertising campaigns that emphasize the item’s taste, quality, and affordability, the chain can maintain interest and demand for the product.

In essence, advertising has the power to create perceived value in the eyes of consumers, even when the intrinsic value of the product itself may be decreasing. As a result, advertising can be a valuable and effective tool for businesses looking to maintain or increase the value of their products over time.

Advertising takes its place at the center of the universe of a society that has been made legible and if money flows to advertising it does not flow to artists, musicians, writers. It flows to mechanisms of manipulation. If content is worthless then people are worthless too. A diffracted state which has universal suffrage and wide extension of the jury franchise, must qualify the people by education to rightly exercise the great powers with which they are invested

In a broader sense, the quote can also be interpreted as a metaphor for the way that ideas or cultural concepts can be passed down through generations, with each new iteration being influenced by the previous one. Over time, the original idea may become distorted or lost altogether, as it is reshaped to fit new cultural contexts or perspectives.