It was late in the day, the kind of slow burn when the sun’s last embers are dragged across the sky, and I could almost taste the madness seeping from the cracks in the streets. A fleeting vision crossed my mind: the corporate vultures circling the airwaves, their silver tongues sharp as needles, as they preached the gospel of “capitalism’s finest.” Cocaine. Not the raw, gritty, gutter-level shit you used to find in the back alleys of South America, but a slick, hyper-commodified version. A luxury product wrapped in the finest white packaging, marketed with the finesse of a Hermes scarf and sold with the moral grace of a Wall Street IPO.
In the war room of American capitalism, cocaine had gone from a street vice to a white-collared commodity—a lifestyle, an emblem of success. Cocaine wasn’t just a drug anymore; it was a brand. The powdered dream that once whispered rebellion now shouted status.
What happened? How did we move from the haggard underbelly of Miami in the ’80s to boardrooms in Tribeca, where bankers sign deals with a smile and a nose full of the Peruvian powder that fuels their $10,000-an-hour sessions? If I were to tell you it was about “elevating the experience,” you’d probably gag on the irony. Cocaine, the once rebellious spirit of the working class, had been distilled into an elite drug—an upper-crust fix for the jet-setters, sold at astronomical prices, adorned in fine-tuned marketing campaigns that could sell snow to an Eskimo.
The global cocaine market is a perfect reflection of what we now call hyper-commodification: the art of taking something primal, something base, and wrapping it in a slick, consumer-friendly package. Cocaine isn’t just a high anymore; it’s a lifestyle. In the seedy underworld of distribution, the stuff used to be cut with all sorts of crap—powdered milk, baby laxatives, whatever the hustlers could get their hands on. But now? Now it’s “pure” and “organic.” It’s all about the premium experience. Don’t ask what that means. Don’t ask what it doesn’t mean. Just know that for the right price, it can get you to the moon and back.
It’s all clean lines, designer logos, and five-star resorts now, my friend. There’s no mess, no chaos, no rampant addiction spiraling out of control—at least, not where the suits can see it. They’re more concerned about the quarterly returns than the endless bodies in the gutter. In the white towers of the corporate elite, cocaine has become an “investment opportunity” —just another stock in the portfolio, another product to be sold with a luxury brand name. The “Coca-Luxe” experience, marketed to the one percent who can afford it, promises the kind of high that lets them outshine their fellow sharks. The kind of high that whispers in their ear that they’re not just businessmen; they’re conquerors.
And they sell this shit with smiles. They sell it with the kind of shiny, airbrushed imagery that could convince a man in the gutter that a $300 gram is an investment in happiness—the kind of happiness only attainable by those who can afford to be that miserableBut beneath the sheen lies the reality. Cocaine capitalism, like all hyper-commodified industries, exists in the realm of false promises. The poor bastard on the corner who’s struggling for his next hit is still the one who ends up taking the bullet when the real price of the drug is tallied: broken bodies, ruined lives, and fractured communities. But the executives in their boardrooms don’t see that. They’re too busy climbing the ladder of success, grabbing their golden tickets and placing bets on the futures market for blow. In a world like this, the cocaine doesn’t just kill you—it elevates you. The last thing they want is for you to see how deep the rot runs.
This craving for cocaine, it’s not just a craving for the high—it’s a craving for something more dangerous, more elusive. It’s the unspoken desire to be something other than what we are. We’ve all seen it, that creeping yearning for an identity, that desperate need to live a life filled with grandeur, with stories that leave a trail of awestruck followers behind you. Cocaine’s the vehicle for that transformation, the shortcut to the myth. It’s not just about getting off; it’s about getting on, about stepping into a world of strut and swagger, where every move is calculated, every word dripping with the weight of experience. Cocaine, my friends, is the ultimate accessory for the new-age adventurer, the rock star, the business titan—the mythic figure who cruises through life as though it’s all just one big, beautiful movie scene.
And make no mistake, that’s what the craving is—performance. It’s the overwhelming hunger to live a life that demands an audience. Every junkie, every hustler, every slick-talking dealer is searching for the same thing: the sweet spot where they’re the star, the center of the universe. And cocaine delivers. It doesn’t just numb the senses, it sharpens them, distorts reality just enough so that you can believe for a moment you’re walking that fine line between brilliance and madness, between genius and catastrophe. It’s like stepping into someone else’s life, one of those characters with the perfect balance of myth and madness—the kind of guy who’s spent more time telling tall tales than actually living them. But in the moment, it doesn’t matter. You’re there. You’re in the movie, and everyone else is just background noise.
The style that accompanies this craving is more than just a look—it’s a philosophy. It’s that grotesque swagger, that borderline arrogance, that flair for the dramatic. You know the type— They don’t just live life; they perform it. Every gesture is calculated, every word wrapped in layers of self-assured bullshit, all delivered with the kind of manic energy that convinces people they’ve seen the light, that they’ve tapped into something no one else has. It’s the show, the act, the pure, unadulterated exhibitionism of existence that draws us in like moths to the flame.
This is the side effect of hyper-commodified cocaine. The craving isn’t just for the euphoria, it’s for the self-constructed fantasy where you’re the hero, the anti-hero, the tortured artist, the misunderstood genius. It’s the craving for a narrative where you can be the lead character, where every moment has significance, where the world revolves around your perfect contradictions. And cocaine provides the bridge to that world, taking you to a place where your flaws are glorified, where your mistakes are recast as tragic genius, and where every failure is just a stepping stone toward an even greater dramatic return.
It’s seductive, this craving. It makes the ordinary man feel extraordinary, the broken man feel invincible. You see it in the manic gleam in their eyes, the chaotic energy that fills their every word. But beneath it all is a hollow truth: they’re not really living at all. They’re trapped in the performance, slaves to a myth they’ve built around themselves. They’re the kings of a kingdom made of glass, one good hit away from shattering into a million shards. And the craving? It’s the only thing keeping them from falling apart completely.
There’s something intoxicating about the idea of cocaine, too. Not just the drug itself, but the life that’s wrapped around it. The legend of the artist or the rebel who lives outside the system, who cuts through the bureaucracy and the grind of daily life like a sharp blade through butter. It’s a story that’s been sold to us by a million protagonists, a million myths of men who were too smart, too eccentric, too unpredictable for this world. They were the ones who danced with chaos, dipped into the forbidden, and came back with stories that made the rest of us salivate with envy. Cocaine doesn’t just represent a drug; it represents the gateway to that world—the one where everything is excessive, exaggerated, and, above all, authentic. You’re real in that world, unbound by the rules that govern the rest of us.
But here’s the catch: it’s all a performance, my friends. A performance that eventually becomes a prison. And the craving? It doesn’t ever truly satisfy. It only deepens the hunger for something that can never quite be touched, something that will always slip through your fingers just when you think you’ve got it.
Ah, yes—the hole in the soul, the abyss. We could say that cocaine is the grand masquerade over the void, a desperate scramble to fill what cannot be filled, to conceal the absence that resides at the core of the self. That hole is the lack, the fundamental lack that sits just beyond the reach of conscious thought, lurking in the shadows, an endless, gaping wound that our whole being is designed to skirt around. It is the Real in its rawest, most terrifying form—a chasm of emptiness bigger than and darker than a thousand black suns.
Cocaine promises us jouissance, that sweet, dangerous pleasure that is always too much, always on the edge of annihilation. But like all fixes, it’s only a cover, a band-aid over a rupture that cannot be healed. You see, the Real cannot be smoothed over with the false promises of consumerism or even the relentless ecstasy of a cocaine high. For a fleeting moment, perhaps, the drug bridges that gap, lets us taste the Other side of the human experience—the sublime thrill of merging with our own myth, our own persona. But it’s an illusion, a simulacrum. The high fades, and we’re left facing the same void, perhaps even deeper than before, knowing we have only brushed against the edge of what we can never attain.
The real terror here isn’t the craving for the high; it’s the knowledge, buried in the unconscious, that nothing can truly satisfy, that our deepest drives are directed not toward filling the void but toward dancing dangerously close to its edge. The high we chase is not the high of satisfaction, but the high of lack itself, the feverish joy in our own self-destruction, our own dissolution. Every line of cocaine is an invitation to lose oneself in the allure of what we can never possess—the fantasy of wholeness, the illusion of being complete.
But the truth, dear reader, is that we are not complete. We are fractured, each of us a network of empty spaces, a labyrinth of longing circling the central absence of meaning. Cocaine isn’t just a mask for this wound; it’s a paradoxical surrender to it, a ritual that brings us ever closer to that emptiness, while keeping the worst of its horrors at bay. It is, in essence, a dance with death—the death of self, the death of identity, the death of the myth we build around ourselves. And so, in the end, cocaine is not an answer; it’s merely the shadow of the question, a fleeting distraction from the abyss we all carry within.
In this way, we live in a state of permanent incompletion, forever haunted by what Lacan called objet petit a, that tantalizing, unattainable object of desire that we chase but never catch. Cocaine? It’s just one more symbol in a world already glutted with false idols, one more lure to keep us from staring directly into the vast, dark truth: we are not whole, and we never will be.